Designing a Brand

How to make your WordPress product stand out from the crowd. Designing a visual identity and building a brand around a plugin or a theme is important, but often neglected. Talk goes into basics of designing brand identity, showcases examples of recognizable brands in the WordPress community and describes how anyone can create a (basic) brand for their product even without an extensive design background. Goal is to raise awareness around branding and teach basics that can later be applied to any digital or real-life product.